Customary is a mobile game that exposes players to the culture and social norms of countries foreign to them, preparing them for successful interactions in higher education and business. The first version of this game was created for the Columbia Business School to help their students understand Japanese business norms and integrate successfully into Japanese culture.

Future versions of Customary will be targeted toward American business travelers to multiple countries, as well as international students attending US universities.

You can see more at or on the app store here.